Online Reputation Management
Online reputation management (ORM) means taking control of the online conversation. Its techniques and strategies ensure that people find the right materials when they look for you on the Internet.
The purpose of online reputation management is to create balance, counteract misleading trends, and allow you to put your best foot forward. Not only do people view the Internet as their first source of information, but they also trust what it tells them. More importantly, they make decisions based on what they find online.
Two out of three people see the Internet as the most reliable source of information about a person or a business (Edelman Insights) 70% of hiring managers have rejected a candidate because of something they found online (Cross-Tab) When looking for a local business, 97% of people read online reviews (BIA Kelsey) Over 80% of reputation damage comes from a mismatch between the buzz and the reality (Digimind)
