Content Optimization

Content Optimization

Content Optimization is a process in which a webpage and its content are optimized to become more attractive, useful and actionable to users. The processes typically include fixes and improvements on technical performance (ex: page speed) and content copy for it to perform and rank better on search engines.
Great content is not as great when it is not well optimized. And optimizing content to be far more competitive for Search has tremendously evolved over the years. Content optimization is basically the process of improving the aesthetics and performance of a site’s assets or pages that provide unique value to its intended users through on-page SEO, conversion optimization, user experience, design, content editing and more.
Whereas the second path to SEO success is relentlessly focusing resources on creative link acquisition campaigns – in which, honestly, our agency genuinely thrived for the past 3 years.